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Activating the connections, knowledge, & opportunities women executives need to lead at their highest level of impact. Learn more: athenaalliance.com

Renee Lewis grew up knowing she needed to work hard to achieve success. She founded her own marketing firm, L&P Marketing, to help real estate developers and luxury brands express their vision and improve their proformas by studying the wants and needs of their target markets. A dynamic CEO, trend forecaster, and change agent, Renee Lewis is a knowledgeable inspiration to the niche advertising world of placemaking.

Below, learn how Renee forged her path, how companies preparing to go to market can hone their founding story, and her advice for women leaders looking to start their own venture.

My grandfather…


If there ever was a year to test the resilience of women, it was 2020. So many women juggled it all: managing the household, raising children, supporting their extended families, giving back to their communities — while still holding onto their place at the top ranks of leadership. It’s no wonder more than 53% of women reported experiencing burnout in the past year, according to a recent CNBC study on women at work.

Lack of sleep. Mental fog. No motivation. Pure exhaustion. Burnout presents itself in a variety of ways but it’s more present than ever across women since the…


Purvee Kondal is a global procurement officer, board advisor, and an expert leader in diversity/inclusion and strategic procurement who understands the importance of mindfulness when making changes for a team.

Below, hear more about Purvee’s experiences with AI technologies, how to intentionally steward transformation within your company, and her tips on growing a support system throughout your executive journey.

I started my career in the technology procurement and partner management function under the Chief Information Officer. From there, I learned all parts of the procurement life cycle, leading me to become a Chief Procurement Officer. …


This blog post was adapted from 10 Steps to a Board Seat: A Step-by-Step Guide by Meg Crofton. Read all ten steps, with additional details and insights from Meg’s journey, here.

As you look to join a board, be very sure you are grounded on why you want to serve on a board. On your worst day on a board, your reasons for being there will carry you through. Below, Meg shares the story of why she pursued board service as well as an exercise to define your guiding principles as an aspiring board director.

Is board work for you?

While joining a board is…


Marietta Colston-Davis prides herself on her personal definition of success: when everyone around her succeeds. A strong advocate for the inclusion of all voices, she began her executive journey at Tata Consultancy before moving to Microsoft, where she developed her executive chops in areas of operations, sales, and marketing execution. Today, she serves as IBM’s Worldwide Managing Director & Vice President for Accenture.

Below, we discuss Marietta’s experience as the only woman of color in the boardroom, the importance of boredom, and how women leaders can be unapologetically themselves.

Tell us about your executive journey.

I began my first steps into the executive suite as Vice…


Asha Keddy is an expert in wireless technologies, leading global transformation initiatives with diverse teams around the world. She is a notable leader at Intel, spearheading new initiatives from building 2G apps to enabling the adoption of 5G everywhere. Asha’s visionary leadership has touched millions of people around the globe.

Read further to hear about Asha’s executive journey, what companies should be doing now to prepare for disruptive new technologies, and her advice for rising tech leaders.

Tell me about your executive journey up to this point.

I have often taken the road less traveled in my journey. I’ve enjoyed working with many bright people, managing global teams of more…


Penelope Delgadillo Valencia is a seasoned marketing and channel executive who, throughout her career, has accelerated market expansion of disruptive technologies across Fortune 10 companies and innovative start-ups. Currently serving as Global Head of Partner Marketing & Programs for Procore Technologies, Penelope has built her reputation at companies like Microsoft, PayPal, and SAP as she transformed and shaped their strategy through integrated marketing. From working with diverse groups and boards to having an eye for future trends, she lends her insights to growing SaaS and FinTech companies as an executive, board advisor, and board member.

Read more below about Penelope’s…


Penelope Delgadillo Valencia is a seasoned marketing and channel executive who, throughout her career, has accelerated market expansion of disruptive technologies across Fortune 10 companies and innovative start-ups. Currently serving as Global Head of Marketing & Programs for Procore Technologies, Penelope has built her reputation at companies like Microsoft, PayPal, and SAP as she transformed and shaped their strategy through integrated marketing. From working with diverse groups and boards to having an eye for future trends, she lends her insights to growing SaaS and FinTech companies as an executive, board advisor, and board member.

Read more below about Penelope’s executive…


by Athena Alliance member Lisa Campbell

Digital transformation has been a popular term in technology circles for more than a decade, so much so it has run the risk of becoming meaningless. Before the pandemic, every business had a plan to digitally transform, but progress was slow. Many sectors were resistant to change or felt that they had plenty of time to complete the transformation.

COVID-19 changed all of that. It forced people to think differently and become more reliant on technology to get the job done. So, as we begin the journey towards the next normal, what now? Will…


by Athena member Barbara Nelson

I recently joined the board of Backblaze, a pre-IPO SaaS provider. Years ago, when I first thought I wanted to serve on a board, I asked a friend in board executive recruiting for advice. His reply: “Network! Network! Network!” I reached out to people I knew on boards and asked them the same question. They gave me the same answer…

Kimberly Alexy, a veteran board member I know (who I later learned is an Athena member) put it succinctly: “It’s all about people who know you really well and who can strongly advocate on your…

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